STRATEGI KOMUNIKASI PEMASARAN PRODUK JEANS LEVIS BLACKBAT DENIM DI DESA SUKAMUKTI KECAMATAN CIKIJING KABUPATEN MAJALENGKA

Abstract

This research is based on the existence of a problem, namely the need for careful planning in formulating marketing communication strategies. Based on the author's observations, the problem is believed to arise due to the suboptimal marketing communication strategy of Blackbat Denim Jeans Convection SME Products in Sukamukti Village, Cikijing District, Majalengka Regency. Based on the research findings from the informants, it was found that the delivery of messages and information through advertising and promotional media, which are part of the marketing mix, has been functioning well throughout the research period. Therefore, it can be concluded that the importance of promotion in conveying messages and information to achieve the objectives. Additionally, besides determining effective and creative communication, meeting the needs and desires of each jeans convection customer needs to be considered in order to achieve customer satisfaction. For the owner of Blackbat Denim Jeans Convection, increasing the number of customers in the long term can be done more effectively by improving the quality of the marketing promotions of Blackbat Denim Jeans Convection.