STRATEGI KOMUNIKASI PEMASARAN DINAS PEMUDA, OLAH RAGA DAN PARIWISATA DALAM MENINGKATKAN POTENSI WISATA CURUG PUTRI PALUTUNGAN KABUPATEN KUNINGAN

Abstract

This research is based on the existence of problems, namely the management of coaching and promoting tourism in Kuningan Regency. However, so far tourism in Kuningan Regency has not achieved maximum results. Based on the author's observations, this problem is suspected because the marketing communication strategy of the Department of Youth, Sports and Tourism in increasing the tourism potential of the Palutungan Putri waterfall in Kuningan Regency has not been optimal. is a mix of marketing as far as the research goes well. Thus it can be concluded that the important role of advertising and promotion in delivering messages and information in achieving targets. And of course in addition to determining effective and creative communication, meeting the needs and desires of each visitor needs to be balanced in order to achieve visitor satisfaction which is able to maintain the number of visitors. For the management of the Kuningan Regency Youth, Sports and Tourism Service, the strategy to increase the number of visitors in the long term is to be carried out more effectively by increasing the quality of marketing promotions by adjusting prices and infrastructure facilities for the Putri Palutungan Waterfall tourist attraction, Kuningan Regency.