Dinamika Public Relations dalam Komunikasi Korporat di Indonesia Pasca Pandemi Covid-19
Abstract
The ability of corporate PR practitioners to be able to manage relations with internal publics is a prerequisite for building good relations with external publics. In advancing their profession, corporate PR practitioners must be able to strategically manage management roles, communicate values to top management, advise executive leadership, and achieve internal stakeholder support for corporate communication activities. This paper aims to photograph the dynamics of Public Relations in corporate communication in Indonesia after the COVID-19 pandemic. The existence of the COVID-19 pandemic has made the public place trust and credibility in the first place when accessing information. Leaders in corporate communications act as catalysts and spokespersons on behalf of the organization. Public Relations needs to study more about messages if they need to be conveyed by leaders and messages that can be conveyed by Public Relations. In corporate communication after this pandemic, PR needs to make empathetic communication a principle in communicating. It is very important for a PR person to be able to convey messages transparently, clearly, and according to the public's needs while still prioritizing empathy. The researcher hopes that this article can be a reflection for PR people in Indonesia who carry out corporate communication activities in their daily lives.
Full Text:
PDFReferences
Argenti, P. A. , & B. C. M. (2009). Digital strategies for powerful corporate communications. . NY: McGraw-Hill.
Dozier, D. M. , & B. G. M. (1995). Evolution of the manager role in public relations practice. Journal of Public Relations Research, 7(1), 3–26.
Floreddu, P. B. , & C. F. (2016). Social media communication strategies . Journal of Services Marketing.
Grunig, J. E. , & G. L. S. (1989). Toward a theory of the public relations behavior of organizations: Review of a program of research. Journal of Public Relations Research, 1(1–4), 27–63.
Grunig, J. E., & Repper, F. C. (2013). Strategic management, publics, and issues. In Excellence in Public Relations and Communication Management.
https://doi.org/10.4324/9780203812303-14
Hoffmann, J. , & H. A. (2016). Beyond professional snail races: Contextualizing corporate communication in Indonesia. Journal of Public Relations Research, 28(1), 51–66.
Hogg, G. , & D. D. (1999). Playing the part: Practitioner roles in public relations. European Journal of Marketing.
Hogg, M. A., & Vaughan, G. M. (1995). Social Psychology: An Introduction. Harvester Wheatsheaf.
Holtzhausen, D. , & Z. A. (2014). Strategic communication: Opportunities and challenges of the research area. In The Routledge handbook of strategic communication (pp. 27–41).
Ledingham, J. A. (2003). Explicating relationship management as a general theory of public relations. Journal of Public Relations Research, 15(2), 181–198.
Moriarty, S. E. (1994). PR and IMC: The benefits of integration. Public Relations Quarterly, , 39(3), 38.
Parris, D. L. , D. J. L. , A. R. W. , & A. D. (2016). Exploring transparency: a new framework for responsible business management. Management Decision.
Purwandini, D. A. (2018). Komunikasi Korporasi pada Era Industri 4.0. Jurnal Ilmu Sosial, 17, 53–63. www.kemenperin.go.id
Ramaswamy, S., Das, G., & Singh C A Professor, A. (2021). Corporate Communication: Legitimacy for Employee Wellbeing during Crisis. In Turkish Journal of Computer and Mathematics Education (Vol. 12, Issue 6).
Robinson, N. (2018). Empathy.
Rosmala. (2021). Fungsi Komunikasi Korporat Humas PT. Perkebunan Nusantara V Pekanbaru. PRofesi Humas, 5(2), 143–164.
Smith, R. D. (2020). Strategic Planning for Public Relations. Routledge. https://doi.org/10.4324/9781003024071
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sultana, A. (2021). Digital Communication in Post Pandemic Times: Impact on Indian Youth. Komunikator, 13(2), 125–137. https://doi.org/10.18196/jkm.12809 Transparency tested: The influence of message features on public perceptions of organizational transparency. (2018). Holland, D., Krause, A., Provencher, J., & Seltzer, T. Public Relations Review, 44(2), 256–264.
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 JIKA (Jurnal Ilmu Komunikasi Andalan)
Â
Penerbit :
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Majalengka.
Alamat :
Gedung FISIP Universitas Majalengka, Jalan K.H. Abdul Halim No. 103, Majalengka, Jawa Barat, Indonesia.
email : jurnalilkomandalan@gmail.com | https://jurnal.unma.ac.id/index.php/jika/index
Â